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Funding Pitch Script: Elevating Our Company's Future with Innovation
Scenario It’s the moment of truth: your opportunity to demonstrate why your new product or service is worth funding. You have done the research and know that the funding you seek can be a game changer for the company. Not only will it produce revenue and profitability, but more importantly, it will strategically set the company apart from its competition.
You just have to convince senior management.
In preparation, you have created a checklist for yourself to use in compiling information that includes research, feasibility of the idea via the BMC, scope of project (timeline included), project risk mitigation, DEI, CSR, and 24-month pro forma.
You know that anything can happen in a funding pitch. With this in mind, you are prepared to answer questions that encompass all aspects of the project.
Directions Create a pitch for funding. In this pitch, you will have to convince senior management to greenlight the new product or service. Aspects of the pitch that must be addressed:
Value proposition: Describe the company’s current value proposition in the market. Describe the selected company’s main product or service. Discuss the company’s overall strategic plan. Competitive advantage: Describe the competitive advantage the company will gain by funding the project. Describe how you discovered an opportunity to do something better than your competitors. Determine how the new product or service shifts the value proposition of the company. Risks and opportunities: Establish the risks and growth opportunities of the company. Determine if the new product or service could disrupt the current industry. Identify the risks associated with the development of this new product or service. Growth opportunities: Describe the areas of potential growth for the company. Identify the growth opportunities within the company. Explain how the competitive advantage allows for growth. Distinguish as a new product or innovation: Distinguish the new product/service as an innovation or improvement on an existing product/service. Determine if the product or service fits within the capabilities of the company. Note: a company’s SWOT analysis or 10-K is an indicator of whether the new product or service could be feasible. Explain how the new product or service adds to the portfolio of the company. Target segment: Describe the targeted segment. Identify the target customer. Explain your blue ocean strategy. Note: The new market is identified here. Speculate sales: Speculate on the projected sales. Justify your product or service by the numbers; discuss your projected revenue gain. Note: it MUST have an ROI that justifies the project for investors and/or senior management. Explain the risks associated with projected sales. Speculate profitability: Speculate on the profitability of your proposed product or service. Determine if the project is profitable. Note: In this pitch for funding, senior management has to know that the project, based on market research, is speculated to be profitable. Use the company’s current income statement to project how the company’s profitability will be affected. Look to other companies in the marketplace with products or services similar to the one you are proposing as a basis for your projections. Note: these numbers are purely speculative. Determine the impact on the functional areas of the business (accounting, marketing, sales, and so on). CSR plan: Outline the plan to service the community or customers that purchase the product or service. Discuss how the idea demonstrates corporate social responsibility (CSR). Identify what the company has invested in as it relates to the communities they serve. Discuss how a good CSR plan helps the company gain competitive advantage. DEI plan: Summarize how the project will include a variety of perspectives to get a better unique value proposition. Determine if the company has a corporate culture built on DEI. Discuss how the project’s DEI plan fits into the company’s overall strategic plan.
Funding pitch script Your script should be written as if you were delivering the speech, submitted as a 7- to 8-page Word document. Sources should be cited according to APA style.
Funding Pitch Script: Elevating Our Company's Future with Innovation
Introduction
Good [morning/afternoon/evening] esteemed members of senior management,
I stand before you today with an opportunity that has the potential to redefine our company's trajectory in the market. The project I am about to present is not just about introducing a new product or service but about strategically positioning our company as a leader in innovation and differentiation.
Value Proposition
Our company currently holds a strong position in the market by providing [brief description of current value proposition]. However, to maintain our competitive edge and drive growth, we need to evolve and adapt to changing market dynamics.
Main Product/Service
The project at hand focuses on [describe the main product/service] that addresses [specific customer needs or market gaps]. This product/service embodies our commitment to innovation and customer-centricity, setting the stage for a new chapter of success for our company.
Strategic Plan
Our overall strategic plan revolves around leveraging our core competencies to drive sustainable growth and profitability. By investing in this project, we align our actions with our long-term vision of becoming a market leader known for innovation and customer satisfaction.
Competitive Advantage
Funding this project will unlock a significant competitive advantage for our company. Through [specific features or benefits of the new product/service], we will differentiate ourselves from competitors and capture new market opportunities.
Opportunity Discovery
Our journey to discovering this opportunity involved [brief explanation of how the market research or customer feedback led to identifying the opportunity]. We saw a chance to do something better by [highlighting key improvements or innovations].
Value Proposition Shift
The introduction of this new product/service will shift our value proposition by [explaining how it enhances our current offerings, adds value to customers, or opens up new market segments]. This evolution is essential for staying relevant and meeting the evolving needs of our customers.
Risks and Opportunities
Industry Disruption
The new product/service has the potential to disrupt the current industry landscape by [briefly describing how it challenges existing norms or offers a unique solution].
Development Risks
While embarking on this journey, we acknowledge the risks associated with development, such as [mentioning potential challenges like technological hurdles, market acceptance, or resource constraints]. However, with a robust risk mitigation strategy in place, we are prepared to navigate these challenges effectively.
Growth Opportunities
Internal Growth
Within our company, there are several untapped growth opportunities waiting to be explored. By leveraging our core strengths and competitive advantage, we can expand into [specific areas or markets] and drive sustainable growth.
Competitive Advantage for Growth
The competitive advantage gained through this project not only differentiates us from competitors but also paves the way for accelerated growth. It enables us to capture market share, enhance brand loyalty, and drive revenue growth in the long run.
Innovation Distinction
This new product/service represents a significant innovation within our company's portfolio. It aligns perfectly with our capabilities and strategic direction, as evidenced by our [SWOT analysis/10-K findings]. By introducing this innovation, we stay ahead of the curve and demonstrate our commitment to continuous improvement.
Target Segment
Targeted Customer
Our targeted segment includes [describe the characteristics or demographics of the target customers]. This customer segment is underserved in the current market landscape, presenting us with a blue ocean opportunity for growth.
Blue Ocean Strategy
Our blue ocean strategy revolves around identifying unmet customer needs and creating uncontested market space. By catering to this targeted segment with our innovative product/service, we aim to redefine industry boundaries and set new standards of excellence.
Projected Sales
Revenue Gain Justification
Based on market research and projected demand, we anticipate a substantial revenue gain from this project. Our conservative estimates suggest that [discuss projected revenue figures], translating into a promising return on investment for our stakeholders.
Sales Risks
However, we are mindful of the risks associated with projected sales, including [mention potential risks like market saturation, competitive pressures, or changing consumer preferences]. Our sales strategy is designed to mitigate these risks and capitalize on growth opportunities effectively.
Profitability Speculation
Project Profitability
Analyzing the financial implications of this project, we are confident in its profitability. Our projections indicate that [discuss projected profitability figures], highlighting the positive impact on our bottom line and overall financial health.
Impact on Functional Areas
This project will have a profound impact on various functional areas of our business. From accounting to marketing to sales, each department will play a crucial role in driving the success of this initiative and ensuring its seamless integration into our operations.
CSR Plan
Corporate Social Responsibility
Our CSR plan focuses on [outline specific CSR initiatives or community engagement programs] that demonstrate our commitment to social responsibility and sustainability. By investing in these initiatives, we not only benefit the communities we serve but also enhance our brand reputation and gain a competitive edge in the market.
Community Investments
We have already invested in [specific community projects or partnerships] that align with our CSR objectives and create shared value for both our company and the communities we operate in. These investments underscore our dedication to making a positive impact beyond profits.
Competitive Advantage through CSR
A robust CSR plan is more than just a moral imperative; it is a strategic advantage that sets us apart from competitors. By integrating CSR into our business practices, we build trust with customers, attract top talent, and foster long-term relationships that drive sustainable growth.
DEI Plan
Diversity, Equity, and Inclusion
Our DEI plan is centered on fostering a culture of diversity, equity, and inclusion within our organization. We believe that by embracing a variety of perspectives and experiences, we can unlock innovation, creativity, and unique value propositions that set us apart in the market.
Corporate Culture of DEI
At our core, we have built a corporate culture that values diversity, equity, and inclusion. This project's DEI plan aligns seamlessly with our organizational values and strategic objectives, ensuring that every voice is heard, respected, and empowered to contribute to our collective success.
Conclusion
In conclusion, this funding pitch represents more than just an investment opportunity; it is a strategic move that will shape the future of our company. By greenlighting this project, we embark on a journey of innovation, growth, and positive impact that will not only benefit our bottom line but also elevate our brand reputation and customer loyalty in the marketplace.
Thank you for considering this proposal. Together, we can redefine what success looks like for our company and set new benchmarks for excellence in the industry.
References:
- Author, A. A. (Year). Title of the source. Journal Name, Volume(Issue), Page range.