Generation Z in terms of marketing

    1. What is unique about Generation Z in terms of marketing? • Identify two digital marketing approaches that work best for this generation. 2. How do you best reach this generation with your message focusing on brand image ? • Identify two social media platforms preferred by Generation Z. Give examples and reasons. • What is the role of bloggers or other influencers in connecting with Generation Z? Describe and provide examples. • Do online advertisements work with this generation? Explain. 3. Describe the role of traditional methods of marketing with Generation Z. • Which forms of traditional media can work best in influencing Generation Z? • How will the park use these forms of traditional media in its plan?  Consider outdoor, promotional, and guerilla marketing.  Describe the pros and cons of using TV and radio.