Geographic, demographic, psychographic and behavioral factors

  Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment. CH5 • Identify the needs that cause your target market to buy. CH6 • Create a written positioning statement that identifies: Your organization's product/service Your target market - Needs that cause your target market to buy including emotional and logical drivers - How your product solves the target market's needs What makes your organization different from its competition