- Why are products branded? Do branded products have more or less value? Why?
2- Describe each and provide examples of
a) brand associations,
b) brand personality,
c) brand community,
d) umbrella brands,
e) house brands,
f) brand extensions,
g) co-branding,
h) store brands,
i) global brands.
3- What are your three favorite brands in apparel purchase? Why are they your favorite brands? What are the three brands you would never use? Why?
4- Which brand personality best describes a job in the retail industry, and/or organization? Why? What would it take to change the personality to a potentially more desirable one?
Sample Solution