Global business model strategies.

Full Answer Section

• Customer Value:
  • Unique and delicious ice cream experience.
  • High-quality ingredients and commitment to sustainability.
  • Friendly and personalized customer service.
  • Comfortable and inviting atmosphere.
  • Community engagement through local partnerships and events.

4. Customer Segments:

• Families with children
• Young adults and teenagers
• Tourists and visitors
• Local residents seeking a treat
• Special events and corporate orders

5. Channels:

• Direct Sales: In-store sales, walk-in customers
• Online Ordering: Website, mobile app, third-party delivery services (e.g., DoorDash, Uber Eats)
• Social Media Marketing: Targeted advertising, influencer collaborations, engaging content
• Local Partnerships: Collaborations with schools, community events, and local businesses

6. Customer Relationships:

• Personalized service: Friendly and attentive staff, customer loyalty programs
• Community engagement: Local events, sponsorships, and charitable contributions
• Feedback mechanisms: Online reviews, customer surveys, social media monitoring

7. Revenue Streams:

• Ice cream sales: Scoops, cones, sundaes, milkshakes, etc.
• Add-ons: Toppings, sauces, baked goods
• Catering services: Parties, events, corporate orders
• Merchandise: Branded merchandise (t-shirts, mugs, etc.)

8. Key Resources:

• Physical: Store location, equipment (freezers, ice cream makers, blenders), furniture, inventory
• Human: Skilled ice cream makers, knowledgeable staff, experienced managers
• Intellectual: Recipes, brand identity, customer data, operational systems

9. Key Activities:

• Product development: Creating new and innovative ice cream flavors
• Production and quality control: Ensuring consistent quality and food safety
• Customer service: Providing friendly and efficient service to all customers
• Marketing and sales: Promoting the brand and attracting new customers
• Operations management: Efficiently managing inventory, staffing, and daily operations

10. Key Partnerships:

• Ingredient suppliers: Local farms, dairy producers
• Equipment suppliers: Ice cream machine manufacturers, refrigeration companies
• Packaging suppliers: Sustainable and eco-friendly packaging
• Community organizations: Local schools, charities, and community events

11. Cost Structure:

• One-time Start-up Costs:

  • Store lease/rental: $20,000
  • Equipment (freezers, ice cream makers, blenders): $30,000
  • Furniture and fixtures: $15,000
  • Initial inventory: $10,000
  • Permits and licenses: $5,000
  • Marketing and advertising: $5,000
  • Legal and accounting fees: $3,000
  • Total: $88,000

• Monthly Costs:

  • Rent/Lease: $5,000
  • Utilities (electricity, water, gas): $1,500
  • Salaries and wages: $8,000
  • Inventory costs: $5,000
  • Marketing and advertising: $1,000
  • Insurance: $500
  • Maintenance: $500
  • Total: $21,500

Part 2: Synopsis

The chosen business model, a "Franchise (with local adaptation)," offers several advantages for Scoops & Smiles.

• Reduced Risk: Leveraging an established brand and proven business model can significantly reduce the risk associated with starting a new business.
• Brand Recognition: A well-known franchise brand can attract customers more easily and build trust faster.
• Access to Resources: Franchisees often receive support from the franchisor, including training, marketing assistance, and access to a network of suppliers.
• Proven Systems: Franchisors typically provide tested and proven operational systems, including inventory management, employee training, and quality control procedures.

Local Adaptation: While leveraging the strengths of a franchise model, Scoops & Smiles will focus on local adaptation to ensure success. This includes:

• Sourcing local ingredients: Incorporating locally sourced ingredients whenever possible to support local farmers and appeal to customers who value sustainability.
• Creating unique flavor profiles: Developing signature ice cream flavors that reflect the local culture and tastes.
• Engaging with the local community: Participating in local events, partnering with other businesses, and supporting local charities to build strong community ties.

By combining the strengths of a proven franchise model with a focus on local adaptation and customer engagement, Scoops & Smiles can establish a strong presence in the local market and build a loyal customer base.

Sample Answer

Part 1: Business Model Canvas in Microsoft PowerPoint

1. Name of your ice cream shop business: "Scoops & Smiles"

2. Type of business model selected: Franchise (with local adaptation)

• Rationale: This model leverages the strength of a recognized brand (if a suitable franchise opportunity exists) while allowing for local customization to cater to specific tastes and preferences within the target market.

3. Value Proposition:

• Unique Selling Proposition (USP): High-quality, handcrafted ice cream made with locally sourced ingredients and innovative, seasonal flavors.