Global Business Plan Project
In this course, you will be developing a global business plan as if you are proposing to begin a profit-seeking business with a foreign nation. Along the way, you will be researching and gathering information as you would if you were building an actual business.
For this first assignment, you will need to select of country of interest and a potential product to market. I’ll leave this up to you (but it cannot be the US).
During each week of this course, you will complete a section for your overall business plan as I want you to focus on each component and provide quality research. Perhaps you might seek to follow through with this endeavor someday and you will at least have an initial template for your idea.
This is a great deal of information to take in, so please be sure to read through everything fully including the background section in these instructions. This is not difficult nor too much work if you stay on top of each week’s due-outs.
This week, you will be working on section II, INTRODUCTION (SEE COURSE GLOBAL BUSINESS PLAN ASSIGNMENT OUTLINE FOR REFERENCE). We’ll go back to section I during the last week to wrap up your report with an executive summary which is why we’re starting on section 2.
In a word document, answer the following questions in the prescribed outline format (be sure to use a title page so I know what paper belongs to whom). I only expect a few paragraphs for each section, not a complete book. A paragraph is 5 – 7 complete sentences. Please use footnotes to show me the source where you researched the information from.
A. POTENTIAL MARKETS
Discuss one or more of the global business opportunities (see background reference page in these assignment instructions) in terms of:
(a) a specific product or service, including customer benefits; and
(b) a potential market—a country that would be appropriate for this business opportunity.