Read Chapter 6 - Global Market Planning and Chapter 7 – Global Market Entry Modes.
View the videos associated with each chapter
Prepare detailed outlines of Chapter 6 and Chapter 7. with a thesis statement
Chapter 6 – Core Principles of International Marketing (wsu.edu)
Chapter 7 – Core Principles of International Marketing (wsu.edu)
The Global Marketing Mix - Internationalisation - Global Marketing - YouTube
Sample Solution