What is a grey market? What is the impact of grey market?
Gray markets are unauthorized sales channels that appear when large price gaps exist between one market and another.
Though not illegal, gray markets siphon sales away from authorized distribution channels.
Companies can lose revenue and profits to gray markets, but loss isn’t inevitable.
In some cases, gray markets open new markets for goods, thereby boosting company revenues overall.
How to combat grey market?
See the reference readings in the Chapter 12 section.
Gray Market Effects and Strategies
Purpose: With the completion of this assignment, you will:
- Understand what is gray market
- Be able to analyzing the impact of gray market on global business