- How have Headspace and Calm carved out separate markets and distinct offerings in the
mindfulness app market? How have they sustained and reinforced their unique
positionings over time? What strategies do they appear to be using to sustain their
positionings? - What do you think about Headspace and Calm’s respective plans for the future of their
brands? What are the pros/cons of each? Do you think one of the brands’ strategies is
more likely to succeed than the other? Elaborate.
Sample Solution