assess how the cultural and economic environments of the host country are likely to influence the demand for, and commercialization of, the type of products you are interested in. This assignment involves research and analysis of the cultural and economic situation of the country with respect to a product category.
Your main challenge in this project is to screen relevant information from the vast amount of data available. Try to base the report on verifiable facts and then analyze these facts in terms of the marketing implications for health supplements. It should address questions such as the following:
What cultural and economic factors may encourage or limit collagen supplement consumption in Norway?
What cultural and economic factors favour or limit doing business in Norway?
What types of distribution and media channels are available in Norway, specifically for the commercialization of collagen supplements?