Goals:
Examine logos, pathos, and ethos
Examine the potential persuasive power of the visuals we engage with everyday
Examine the importance of audience consideration when creating texts, visual or written
Review strategies for writing clearly and descriptively
Review strategies for stating conclusions and supporting those conclusions with evidence
Review basic documentation guidelines
Options for Visual Analysis:
Choose an advertisement photo (something you’d find in a magazine, billboard, newspaper, webpage)
Choose a documentary/journalism photo.
https://www.movingwalls.org/moving-walls/
https://www.nationalgeographic.com/photography(some of this is behind a paywall, but not all)
https://apnews.com/hub/photography
https://www.ap.org/about/awards-and-recognition/photo-awards
https://nppa.org/
https://www.bbc.com/news/in-pictures-50728680
https://www.npr.org/sections/photography/
https://thephotosociety.org/
Choose a commercial (t.v., youtube ad)
Or choose a artwork or sculpture that is not abstract in nature
A Tip:
Isolate images that catch your attention. Choose an image that is compelling to you. An image that enrages, excites, motivates, catches you off guard, or that makes you think will be easier to analyze. The images you choose can be current or they can be historical.
Keep in mind the purpose of a visual analysis is not to comment on whether or not you agree with or disagree with, like or dislike what the image is saying. Instead, your goal is to analyze how the visual creates meaning and how well (or not well) the visual’s argument works.
Sample Solution