How a company use SWOT analysis to assess a new market entry

  1. How would a company use SWOT analysis to assess a new market entry (3 pts)?
  2. Define strategic planning & explain its importance for organizations (3 pts).
  3. What are the main challenges companies face during strategic planning & how can these be overcome (4 pts)?
  4. Compare & contrast transformational leadership & transactional leadership (3 pts).
  5. What role does emotional intelligence play in effective leadership? Discuss its impact on team dynamics & organizational performance (5 pts).
  6. How can an organization’s culture influence its strategic decisions (3 pts)?
  7. Why is it important for the mission, vision, & culture to align within an organization (4 pts)?

Full Answer Section

       

Organizational Culture and Strategic Decisions:

  • Influence: An organization's culture shapes its values, beliefs, and norms, which in turn influence its strategic decisions.
  • Examples:
    • A culture that values innovation may lead to investments in research and development.
    • A culture that prioritizes customer service may lead to strategies focused on customer satisfaction.
    • A risk adverse culture might avoid new market entry, or new product development.

7. Alignment of Mission, Vision, and Culture:

  • Importance:
    • Ensures consistency: Aligns organizational actions with its stated purpose and values.
    • Enhances employee engagement: Creates a shared sense of purpose and direction.
    • Improves strategic execution: Facilitates the implementation of strategies that are consistent with the organization's culture.
    • Creates a unified enviroment: When all three are aligned, everyone is working toward the same goal.
  • Consequences of Misalignment:
    • Employee confusion and frustration.
    • Ineffective strategic execution.
    • Damage to the organization's reputation.
    • A toxic work enviroment.

Sample Answer

     

SWOT Analysis for New Market Entry:

A company uses SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to assess a new market entry by:

  • Strengths: Identifying internal advantages that can be leveraged in the new market (e.g., strong brand reputation, existing technology, financial resources).
  • Weaknesses: Recognizing internal limitations that could hinder success in the new market (e.g., lack of local market knowledge, limited distribution network, insufficient production capacity).