Select two of the following videos to watch and write a reflection over. The reflection should include major take-aways from each video. How did the brands become successful? What did they do to differentiate themselves? How did they connect with consumers? How would you describe their target markets? Tie your target market discussion into the segmentation variables from the chapter--demographics, geographic, psychographic, and behavioral. (300 word minimum per video. If you prefer, you can write 200 words over each of the three videos, making it 600 words)
How Carhart Became a Billion Dollar Brand
Sample Solution