How experience is the missing link between a tourism business

    In the individual assignment you are to analyze and discuss how experience is the missing link between a tourism business, its potential audience and what opportunities might be created to layer on robust experiences for customers. 1. Listentoandtakenotesonfollowingwebinar.Read16TravelExperienceDesign Considerations.Tourism Cafe. 2. Chooseanexperientialtourismbusiness.Beconciseofwhatthebusinessisandwhat experience(s) it provides. You will be using this tourism business example to complete this assignment. 3. ConsiderhowthisTourismbusinesscanreach‘thesweetspot’byincorporatingthe4realmsof experiences (entertainment, educational, escapist, and esthetics) into its business plan, thus offering more robust experiences. 4. Provideyourrecommendationsofwhatyourtourismbusinesscandothe4realmsof experiences and offerings to reach robust experiences for its customers. Supporting Materials: 1. Listen to and take notes on following webinar: Harvard Business Review. The New Experience Economy. https://hbr.org/webinar/2020/01/the-new-experience-economy 2. 16 Travel Experience Design Considerations.Tourism Cafe. (located in Individual folder)