Read Case Study Hy Dairies, Inc. (Chapter 3, pp. 109-110) in your textbook (and a minimum of six [6] peer-reviewed sources plus the textbook) and answer the following questions:
- Apply your knowledge of stereotyping and social identity theory to explain what went wrong here. (make sure you define stereotyping and social identity, then answer through your definitions)
- What other perceptual errors are apparent in this case study?
- What can organizations do to minimize misperceptions in these types of situations?