Hilton Hotels (www.hilton.com) is a worldwide leader in the hospitality industry. In order to thrive in this competitive environment Hilton must adjust to changes in the environment that impact competition.
Provide an analysis of the competitive landscape for Hilton Hotels using Porter’s Five Competitive Forces. Structure your answer around:
- Each of the competitive forces and its impact on Hilton’s business model
- The role of information technology in changing the competitive environment for Hilton
- Ways that information technology could be incorporated into Hilton’s strategy to address the competitive forces