Social media is a virtual place/network that enables us to communicate, connect, share, create, and discover through the use of technology. Through various platforms such as Facebook, Twitter, Instagram, Linked In, Indeed, Pinterest, WhatsApp, YouTube, and many others, an advanced and comprehensive networking chain is helping to bring the world closer together which shows how today it stands as a priority. Evolving from the traditional mediums ( television, radio, magazines), networking has been diverse and continues to grow to date.
In addition to communication, social media has proven to be a core requirement for businesses and organizations to survive in today's society. It contributes to the formation of the firm's image by constructing a foundation, recruiting, marketing, organizing events, workshops, and so on.
Even though it wasn't as popular as it is now, social media marketing began in the 1990s. According to Dean, B. (2021), social media has affected more than half a million people. More than 4 billion individuals use social media regularly nowadays.
Since social media is the most extensively utilized tool for connecting with your audience and building your business, we chose to study how social media had created an impact on marketing.
- What role does social media play in helping businesses and organizations focus on their target market?
- What has caused social media to become such an important part of our lives?
- Why are companies investing in social media?
- What makes social media unique?
- Which mediums of marketing has social media replaced?
Sample Solution