Impacts of social media on travel decisions in Indian travelers in the Singh & Srivastava article

Consider the information put forward on the impacts of social media on travel decisions in Indian travelers in the Singh & Srivastava article. Consider also the argument put forward in this article that technology acceptance plays a key role in the reported impacts on leisure travel. Relate this concept to your leisure decisions. Do you utilize social media in any fashion? What about others you know? Do you use other STEM-based technologies in planning and coordinating travel? How have these changed over the years? Do you believe technology acceptance and "ease of use" have any impact on the spread of STEM into leisure decisions? Provide specific evidence supporting your ideas: these do not need to be only 'travel' based. Importantly, providing your opinion only is not sufficient for this paper. You do need to provide outside research/references supporting your discussion.

Finally, you should consider and discuss what happens when technology "fails", through either server outages, outdated information, or "filtering". How does this impact the use of STEM technologies during leisure?

Full Answer Section

     

Anecdotally, my social circle mirrors this behavior. Friends frequently share travel photos and videos, prompting discussions and influencing future travel plans. Many rely on social media groups for travel advice and recommendations, highlighting the power of peer influence in the digital age.

STEM-Based Technologies in Travel:

Beyond social media, I leverage a range of STEM-based technologies for travel planning and coordination.

  • Online Booking Platforms: Websites and apps like Expedia, Booking.com, and Airbnb facilitate seamless booking of flights, accommodation, and activities.
  • GPS and Navigation Apps: Google Maps and other navigation apps are indispensable for navigating unfamiliar locations.
  • Travel Planning Apps: Apps like TripIt and Wanderlog help organize itineraries, manage bookings, and access travel documents.
  • Language Translation Apps: Google Translate and other translation apps break down language barriers, enhancing communication with locals.

These technologies have dramatically transformed travel over the years. The shift from physical maps and guidebooks to digital platforms has increased convenience and accessibility. Online booking has streamlined the process of planning complex itineraries, while GPS and translation apps have empowered independent exploration.

Technology Acceptance and Ease of Use:

Technology acceptance, as defined by the Technology Acceptance Model (TAM), plays a critical role in the widespread adoption of STEM-based technologies in leisure decisions. Perceived ease of use and perceived usefulness are key determinants of technology acceptance (Davis, 1989).

  • The intuitive interfaces of popular travel apps and websites have contributed to their widespread adoption. Users are drawn to platforms that offer a seamless and user-friendly experience.
  • The accessibility of information through search engines and online reviews has empowered travelers to make informed decisions.
  • "Ease of use" extends beyond travel. For example, the increasing use of fitness trackers and health apps demonstrates the acceptance of STEM into personal health decisions. The ease of tracking fitness data, and the usefulness of the data, contributes to the popularity of these devices.

Technology Failures and Their Impact:

Despite the benefits, technology failures can significantly disrupt leisure experiences.

  • Server Outages: Flight delays or cancellations due to airline server outages can cause significant travel disruptions.
  • Outdated Information: Reliance on outdated information from travel blogs or websites can lead to misinformed decisions.
  • Filtering and Algorithmic Bias: Algorithmic filtering on social media and travel platforms can create echo chambers, limiting exposure to diverse perspectives and potentially leading to biased decision-making.
  • Dependence and Vulnerability: Over-reliance on technology can leave travelers vulnerable when connectivity is lost or devices malfunction. For example, losing access to a digital map in a remote location can be very problematic.

When technology fails, it highlights the importance of having backup plans and developing critical thinking skills. Travelers should be aware of the limitations of digital platforms and seek diverse sources of information. Furthermore, travelers must develop situational awareness, and not blindly follow technology.

Supporting Research:

  • Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information
  • Singh, S., & Srivastava, S. (2023). Impact of social media on travel decisions: A study of Indian travelers. Tourism Review.
  • Research within the "Journal of Travel Research" and the "Information Technology & Tourism" journal also provide evidence of the effects of technology on travel.

By understanding the interplay between social media, technology acceptance, and leisure decisions, we can navigate the digital landscape more effectively and enhance our travel experiences.

Sample Answer

     

The Digital Compass: Social Media, Technology Acceptance, and Leisure Travel

Singh & Srivastava's (2023) study on the impact of social media on Indian travelers highlights a crucial intersection: the influence of digital platforms on leisure decisions, moderated by technology acceptance. This concept resonates deeply with contemporary travel behavior, including my own and those around me.

Social Media and Leisure Decisions:

Like many, I actively utilize social media for travel planning. Platforms like Instagram and YouTube serve as visual inspiration, showcasing destinations and experiences. Reviews and recommendations on platforms like TripAdvisor and Google Reviews heavily influence my accommodation and activity choices. Furthermore, travel blogs and vlogs provide valuable