The Importance of Social Media in Sports Marketing

    The Importance of Social Media in Sports Marketing ReferencesMohammadian, M. &Mohammadreza, M. (2012, March 11). Identify the success factors of social media. International Business and Management, 4(2) 58-66. Retrieved from http://cscanada.net/index.php/ibm/article/view/j.ibm.1923842820120402.1120/pdf Pitts, B. G.; Stotlar, D. K. , Fundamentals of Sport Marketing. Third edition, West Virginia  University, Morgantown, 2007 Pronschinske, M., Groza, M. D., & Walker, M. (2012). Attracting facebook 'fans': The importance of authenticity and engagement as a social networking strategy for professional sport teams. Sport Marketing Quarterly, 21(4), 221-231. Retrieved from https://search.proquest.com/docview/1324536392?accountid=12793 Williams, J., Chinn, S. J., & Suleiman, J. (2014). The value of twitter for sports fans. Journal of Direct, Data and Digital Marketing Practice, 16(1), 36-50. doi:http://dx.doi.org/10.1057/dddmp.2014.36 Witkemper, C., Lim, C. H., &Waldburger, A. (2012). Social media and sports marketing: Examining the motivations and constraints of twitter users. Sport Marketing Quarterly, 21(3), 170-183. Retrieved from https://search.proquest.com/docview/1324536399?accountid=12793 Cole G. Armstrong, Elizabeth B. Delia, Michael D. Giardina (2014). Embracing the Socialin Social Media Communication & Sport Vol 4, Issue 2, pp. 145 – 165. First published date: May-02-2014 5 pages