A county health department wants to increase the number of Medicaid beneficiaries that participate in prenatal care. It knows that only 40 percent of the expectant mothers eligible for prenatal care fully use the benefit. Many of these target customers make only one or two prenatal visits and then drop out of the program. Most of these women visit the emergency room if they have problems during pregnancy, and also come to the emergency room when they are in labor. For a clear and effective strategy include the following points;
Define at least four questions you would need to ask in order to write a SWOT analysis.
Write vision and mission statements for the county health department that provides services to pregnant women.
Write at least four objectives for the department. In your objectives, try to address the problem presented in the scenario.
SWOT Analysis Questions:
What are the internal strengths of the county health department in providing prenatal care services?
What are the internal weaknesses of the county health department in providing prenatal care services?
What external opportunities exist for the county health department to increase the number of Medicaid beneficiaries participating in prenatal care?
What external threats may hinder the county health department’s efforts to increase the number of Medicaid beneficiaries participating in prenatal care?
Vision Statement: To ensure that every pregnant woman in our county receives comprehensive and accessible prenatal care, resulting in healthier mothers and babies.
Mission Statement: The mission of the county health department is to provide high-quality prenatal care services to all eligible Medicaid beneficiaries, ensuring their well-being throughout pregnancy and promoting positive birth outcomes.
Objectives:
Increase the percentage of expectant mothers eligible for prenatal care who fully utilize the benefit from 40% to 70% within one year.
Reduce the number of pregnant women making only one or two prenatal visits by 50% within six months.
Decrease the reliance of pregnant women on emergency room visits for pregnancy-related issues by 25% within one year.
Increase the percentage of pregnant women delivering in a healthcare facility rather than in the emergency room by 30% within one year.
These objectives aim to address the problem of low utilization of prenatal care benefits among Medicaid beneficiaries, as well as reduce the reliance on emergency room visits during pregnancy and childbirth. By increasing access and promoting continuous care, the county health department can improve the health outcomes for both mother and baby.