Incumbent or an entrant business

A. Make a choice: you are either an incumbent or an entrant business. Pick the industry that you want to be in
(hotel, restaurant, etc). A. Now analyze the potential impact on your business of Google’s entry into San Jose/Santa Clara (new campus and 25,000 new employees). You need to use at least one of the models that we discussed so far: Stakeholder, PESTEL, 5-Forces, Resource Based View, Capabilities, SWOT, etc.
Make sure that you carefully consider all the dimensions discussed in the model.
B. What effect, if any, would COVID have on this?