Influence by advertising
How Are You Influenced by Advertisements?
We encounter advertising on a daily basis. Yet, many of us rarely stop to consider what it is and how it impacts our views. For this discussion, read Chapters 1 and 2 of your textbook. For this discussion, you will use Storify (Links to an external site.)Links to an external site.. Go to Creating a Storify Story (Links to an external site.)Links to an external site. for step-by-step instructions on how to use this tool, and go to Stopping WOW Potato Chips (Links to an external site.)Links to an external site. to see an example of a Storify post. Then, create your own Storify story, and address the following:
Define advertising in your own words.
Embed at least one example of an advertisement that has influenced your view as a consumer of that organization. Explain how it demonstrates the impact of advertising on a company’s competitive advantage. (Remember to create a reference entry and cite the source for the advertisement you select.)
Embed at least one example of an advertisement that might be considered to have a negative impact on society. Explain the ethical considerations of this advertisement and the kinds of social criticisms that might result. (Remember to create a reference entry and cite the source for the advertisement you select.)