This week, you will finalize your presentation from Wk 5 by designing a deployment plan to promote your innovation project to the executive team of your organization.

Create a 10- to 15-slide presentation to add to your Wk 5 individual assignment.

Prepare an introduction or executive summary.

Develop a deployment strategy and schedule for introducing the innovation project to the market.

Determine key go-to-market considerations, which may include plans for:

Advertising
Marketing
Sales channels/distribution
Communications or promotion
Estimate the cost and analysis for:

Development or manufacturing
Delivery
Infrastructure and product support
Estimate high-level financial considerations, including the potential size of the market for the company and profitability.

Justify the innovation investment.

Determine alternative investments or a non-investment (i.e., what if the executive team disapproves the project?).

Determine future product plans, evolution, etc. (e.g., what’s next for this product in the market?).

Conclude with a recommendation or call-to-action statement.

Sample Solution