In an automated environment, employees have the time, resources, and freedom to focus less on manual tasks and more on strategy, innovation, and tech. The independence related to an automated environment improves employee productivity. The world could benefit from understanding how technology will impact customer engagement and the level of impact technology will have on service. Today video games are highly influential in information teleology (Kai Kang et at., 2020). Organizations can utilize the influence associated with gaming to assist with strategic thought processes on managing customer engagement for a targeted audience. With the current development of information technology, video gaming has become one of the most popular recreational activities worldwide. What is the relationship between an automated workplace environment and men's and women's work productivity? How does the application of information technology affect small businesses' customer engagement?
Hl: There is no significant influence that information technology has on small businesses customer engagement. H2; There is a significant influence that information technology has on small businesses customer engagement.
Quantitative research supports the research question, which will identify technology's significant influence on small businesses' customer engagement. Quantitative analysis is essential based on collecting and analyzing the methodology of numerical data. The details related to how the research will be conducted include four steps.
- Select a population from a list of small businesses integrating information technology into their firms/organizations.
- Collect data from the application (IT-related) submission questionnaires, including customer engagement.
- Analysis of the collected data using appropriate software (SPSS).
- Analysis of collected data and summary findings. Identify the impact information technology has on small businesses customer engagement.