Scenario
You have been appointed the director of strategic planning for the Fortune Global 500 company you selected in Module One.
The vice president of strategy and operations (VP) has confided in you that strategic planning has been a challenge for the company over the past year; specifically, crafting new strategies and aligning them to the company’s mission and goals. You have now been tasked with creating a new strategic planning proposal to help the company explore at least one new growth opportunity to increase its revenue or market share in the industry.
Analyze internal and external business environments and recommend short-term and long-term strategic focuses Communicate strategy to a variety of audiences