International Business and International Firms

  Analyze the case of Eli Lilly in India, which documents the evolution of an international joint venture between a leading US pharmaceutical company, Eli Lilly, and Ranbaxy Laboratories of India. If you haven’t already done so, review the Assignment Tips and Requirements and the Note on Case Analysis (links are on the instructions page for this assignment). The Eli Lilly in India case provides an illustrative example of the opportunities and challenges presented by one of the fast-growing emerging markets, India. Completing this assignment will enable you to see the interconnectedness among foreign direct investment, business-government relations, and international trade. You will be able to explore how changes in strategic objectives of joint venture partners and how institutional changes in a joint venture’s operating environment necessitate evaluation of a partnership and change. The Case To read the case, click the link below (will open in new window). Eli Lilly in India: Rethinking the Joint Venture Strategy One-time permission to reproduce granted by Richard Ivey School of Business Foundation on Oct. 13, 2011. This permission will expire six months from Jan. 1, 2012. Case Analysis Questions The following questions are just a starting point that will help you organize your thoughts and better analyze the case. DO NOT simply answer these questions—rather, you must write a thorough case analysis as outlined in the "Assignment Tips and Requirements." 1. Did Eli Lilly pursue the right strategy to enter the Indian market? 2. Carefully consider the evolution of the joint venture. Evaluate the three successive international joint venture leaders. Identify the unique challenges faced by each. 3. How would you assess the overall performance of the joint venture? What did the partners learn from the international joint venture? 4. What action would you recommend regarding the Ranbaxy partnership? What are the implications of your recommendation?