International business by Rugman

        Identify and critically discuss different market entry modes. You should cite relevant examples within your answer. International business by Rugman, Collinson and Narula 7th edition International Business by Peng and Meyer, 3rd edition Explanations and arguments are critical, insightful and well supported throughout. The student demonstrates a thorough understanding of all topics and makes strong links between them, demonstrating a thorough knowledge of the subject. Work is presented clearly, appropriately and error free. A strong reference list, using in depth academic content. The reference list lacks error.