Introduction- Situation Analysis

  Company highlights: watershed event, summarized history, or any description of the company’s reason for actual or potential success Products/Markets: based on website or additional info, what products (and brands) and target markets they are CURRENTLY serving. We deal with prospective markets later) Financial and Market performance indicators: in the absence of information, a subjective but critical initial evaluation of the financial: A) EBITDA (Profits) and B) ROI and C) Market Sales/Income, and D) Market share PROSPECTS. Consider similar business, industry analysis to find insights. Your comment here is a scenario of Excellent, regular or poor CURRENT COMPANY performance