Investigate the role Youtuber’s play as key influencers towards their followers and examine consumer’s level of engagement with youtube and also their football clubs.

Investigate the role Youtuber’s play as key influencers towards their followers and examine consumer’s level of engagement with youtube and also their football clubs. Order Description a literature review for my dissertation. My paper topic listed is my dissertation title, and i will attach a brief summary of what my plans are for the rest of the dissertation to ensure that the literature review is relevant. But the focus is on sports consumers relationship with their supported clubs, as well as their activity on Youtube. As i believe that we will see Youtube become an even more valuable platform for sports organisations to take advantage of in the future due to consumer patterns on the social media platform.