IT Ethics

This activity addresses the following Module Outcomes:
• MO1: Analyze privacy issues associated with the organizational use of personal information. (CO4)
• MO2: Compare IT ethics issues related to technology-related unethical behavior. (CO3)
This activity examines a case where Target used data analytics to determine a high school girl was probably pregnant and begin sending her information about products that would be useful for a new mother.
In preparation for this discussion, please read the required material and watch the assigned videos, then respond to the following:
In your initial post, answer the following questions from the textbook:

1. Is Target’s data mining and predictive analytics a success, a failure, or both? Explain your answer.
2. How does Target create profiles of customers?
3. Is Target’s “pregnancy predictor” a long-term competitive advantage? Explain.
4. How does Target make such accurate predictions?
5. What are the ethical considerations of the use of this data?
   (Turban, et al., 2017).
   In your response, complete the following:
6. Identify additional identity reasons why Target might invest in predictive analytics student.
   Your response should be substantive (at least 150 words) and include reference citations and, where applicable, use APA formatting.
   After you have posted your introduction, be sure to come back periodically to read what others have posted.
   Consult the Discussion Posting Guide for information about writing your discussion posts. It is recommended that you write your post in a document first. Check your work and correct any spelling or grammatical errors. When you are ready to make your initial post, click on "Reply." Then copy/paste the text into the message field, and click "Post Reply."
   To respond to a peer, click “Reply” beneath her or his post and continue as with an initial post.
   Evaluation
   This discussion will be graded using the discussion board rubric. Please review this rubric, located on the Rubrics page within the Start Here module of the course, prior to beginning your work to ensure your participation meets the criteria in place for this discussion. All discussions combined are worth 20% of your final course grade.
   As you will see in the rubric, to maximize your points on the discussions, you should make sure you adhere to the following:
   • Consistently synthesize and tie in specific, relevant information and examples from course materials, and from own experiences or current events, to support ideas.
   • Frequently make comments that build on what has already been said and extends the discussion, moving it forward. Encourage a deeper analysis of content by asking meaningful, relevant questions about postings.
   • Posts are well-organized, clearly and concisely written. The posts are easy to read and free of spelling and grammatical errors. Sources, if applicable, are present and cited correctly. Posts are courteous and respectful of other viewpoints.
   Reference:
   Turban, E., Pollard, C., & Wood, G. (2017). Information Technology for Management (11 ed.): Wiley. Chapter 1 and 2.

Sample Solution