It’s life, but not as we know it

From: Bjorn A. Payne Diaz, Marketing Director
To: You
Re: It’s life, but not as we know it
I want to launch a major social media campaign using Facebook, Twitter, and several other web
properties.
What IT infrastructure will we need to support it (consider increased web traffic, phone calls
and anything else you can come up with)? What in-house technology implications (and related
overhead costs) might this campaign have? How do we go about evaluating IT costs for this as
part of establishing a business case for my campaign proposal? Can you get me a memo on
this?