I. What is the problem being solved for consumers, across all the three pioneering stories? How is this affected by the market context?
II. What motivated each pioneer to create mobile money? How are these motivations similar or different across the three pioneering stories?
III. What are the key elements of Fundamo’s business model in terms of its a) value proposition, b) resources and positioning, c) value network and d) profit and growth strategy?
IV. Describe two assumptions made by Vodafone, and how it pivoted to address the challenges encountered due to these assumptions.
V. With the benefit of hindsight, how was Obopay right, and how was it wrong, in how it positioned itself as a mobile money pioneer?