Read the article, Language as a Cultural Vessel in Online Servicescapes: Its Impact on Consumers’ Perceived Risk, Attitudes, and Behavioural Intentions.
Complete this assignment using the company you selected in Workshop One.
Write a three page paper in which you:
Describe, in-depth, the cultural communication barriers for your company's international business.
Discuss specific strategies to adapt marketing communication about your product in a particular country to align your communication to the culture.
The company is Arnold's fine jewelry and gifts in Rochester, Indiana.
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