managing innovation
Q1 At a generic level, innovation is a core business process concerned with renewing what the organization offers the world and the ways in which it creates and delivers that offering. Pick a
sector – e.g. food retailing, airlines, chemicals, public administration – and draw a map of their particular version of this process. How does it work out in practice? Where are they likely to
need or to place most emphasis on? (200 words with reference)
Q2 Pick one of the tools in the Market research toolkit and apply it to try and explore the potential market for a new product or service idea(200 words with reference)
Q3 Comment on the ways in which social entrepreneurs and technology entrepreneurs differ from other types of entrepreneur? (200 words with reference)