Managing public opinion

Managing public opinion and understanding the balance between its influence and your advocacy goals is a delicate matter. It is a task fraught with uncertainty because, as a policy advocate, you must navigate through the territory of politicians, bureaucrats, and lobbyists whose primary goals are to appease and please their constituents.
Post a description of the importance of public opinion in addressing the social problem you have selected. How does public opinion influence political approaches to the problem? Explain. What policy advocacy approaches and skills can you use to address the problem with political leaders? What are the social justice implications of your approach?