Managing tourism, events, and hospitality experiences

Develop the managerial and the critical skills for developing and implementing new services, innovation and social entrepreneurship in the tourism / hospitality and event sectors
Develop a critical thinking and a predictive ability to foresee the transformative impact of ICT on customer experiences and the tourism service industry overall, as well as develop the managerial skills for exploiting ICT and designing and managing (new) tourism services / experiences.
Demonstrate Business School Enterprise Skills in the context of the Tourism and Event Management discipline: i) Problem Solving (intermediate level); ii) Ethical Awareness (advanced level); iii) Teamwork (advanced level); iv) Written Communication (advanced level); v) Oral Communication (intermediate level); and vi) International Perspective (advanced level).