Manufacturing and marketing of a line of health supplements

          The goal of the venture is to research, do branding, contract manufacturing and marketing of a line of health supplements with an innovative components that are taken from traditional medicine and promoted (using clinical trial results) for integrative and traditional doctors and to end customers. Company incorporation location: Cyprus Limited Company Target markets: US, EU, Russia Distribution channels: Website, Amazon, Shopify, E-apteka.ru. Ideally Iherb.com at later stages. Contract manufacturing: USA TruBodyWellness.com they do manufacture small batches starting from 500 bottles of supplements with custom labels and custom formulations. Small amounts are required to make product-market-fit tests. Amount of investments needed at seed round: 350-850 k Eur. The process will consist of researching, formulating, branding, production and distribution of 1-3 test product batches 500 bottles each (different labels, different formulations) to find a product that fits the market. This "research" has it's own budget and process. After this the products which appear attractive to both or at least 1 segment of market (b2c and b2b) are manufactured in bigger batches such as 8000+ pieces (this reduces the cost of manufacturing) are marketed and distributed using approaches which have been proven to work during research stage. Preliminary researches are done using polls among medical practitioners and end users to define their preferences in what the supplements need to be formulated with (which vitamins, extracts etc). We formulate the formulas using 1 unique ingredient that we know really works well, but unknown to the market mainly, and 3-6 components that are already well known to the market and work synergistically with the "unique" new ingredient. The good side of the project plan is that at this stage this entire process may be done using a very small team of 3 directors 1) CEO + product manager + marketing manager 2) project / sales manager 3) legal / financial / investment Rest of the team comprises of the freelance professionals and contracted companies which have already worked with the directors previously on other projects and proven to deliver: 1) Graphics designer 2) Accountant 3) Software engineering team from Ukraine (semi-freelance, very cost effective) 4) PR manager 5) freelance US certified patent writer and patent attorney 6) doctors and biochemists who help with formulas We also use services of partners: 1) Branding and design: Depot.wpf One of the top branding agencies in Eastern Europe and Russia from Moscow who provide great branding and design. They are winners of numerous branding and creative advertising awards from Kannes festivals et cetera. 2) Contract supplement manufacturer Tru Body Wellness from the US who have a proven record and are GMP certified facilities. 3) Print factory for label printing in eastern europe. 4) Bulgarian company that makes applications for Google 100k USD advertising budget grants for non-commercial sites (these will be used to spread the information about the new ingredients, as well as PR manager) 5) top laboratory for analytical chemistry Eurofins (US and EU branches) 6) Saint-Peterburg or Sophia based medical clinics with a license to run clinical trials on volunteering patients.