1) Who are your customers? Describe the type of person who would be a good potential client of your business. Share information like demographics, but also explain their motivations, needs, wants, and what problems they have that you can solve (5 marks)
2) Who is your competition? Search google for relevant search terms for your business (example: Ottawa personal trainer). Scroll through the results to find an example of someone who is doing something similar to what you want to do. Choose a small business/sole practitioner, not a large chain gym.
Share the link to their website and describe one thing about their business or website that you think they do well. (2 marks)
Sample Solution