Market segmentation and targeting strategies

Discuss the market segmentation and targeting strategies you believe are used by some universities you are familiar with. Your discussion could include MTSU but it doesn't have to. Compare and contrast the target segments you believe those universities are most focusing on. What segmentation bases are being used to define those target segments? - Demographics, psychographics, geographics, behavioral segmentation, etc.? (These, and other, bases are described in Chapter 7.) Support your answers here with specific examples of the demographic, psychographic, etc. variables defining these target groups. For example, if you say the university is segmenting demographically, then what demographic variables are they using income? age? ethnic origin? religion? Discuss your opinions and how they differ from your classmates' opinions.