Assume you are in charge of marketing a senior women’s professional golf tournament in your town. The organization’s goal is to maximize ticket sales to ensure the event is a financial success.
Describe your target market.
Hint: Identify one or more target markets likely to be interested in the event, likely to buy, large enough to be worthwhile, and accessible.
What benefits or attributes would be most attractive to this target?
Hint: Each target may be interested in something different about the event (e.g., the chance to see star players, competition, time to spend with family and friends). Match the key benefit to the target market.
What would be your marketing message?
Hint: The message should appeal to the target market and highlight the key benefits to that target.
How would you reach potential ticket buyers?
Hint: Identify communication tools that are likely to reach the target market. Identify multiple tools to deliver a consistent message.
Marketing a Senior Women’s Professional Golf Tournament
Target Market:
The target market for the senior women's professional golf tournament would primarily consist of:
Women aged 55 and above who are passionate about golf and enjoy watching professional tournaments.
Golf enthusiasts who appreciate the skill and experience of senior women golfers.
Families and friends looking for a unique and enjoyable outing with their loved ones.
Local residents who are interested in supporting and promoting women's sports.
Key Benefits/Attributes:
Different target markets may find various benefits or attributes of the event attractive:
Women aged 55 and above:
The opportunity to watch their peers excel in a professional golf tournament, inspiring them to continue pursuing their love for the sport.
Witnessing the skill and expertise of senior women golfers, serving as motivation to improve their own game.
Golf enthusiasts:
The chance to see star players from the senior women's golf circuit, witnessing their exceptional talent and competitiveness.
The opportunity to observe the strategies and techniques employed by senior women golfers, providing insights for their own game improvement.
Families and friends:
A unique and enjoyable outing for families and friends to spend quality time together, bonding over a shared interest in golf.
The chance to create lasting memories by witnessing the excitement and thrill of a professional golf tournament.
Local residents:
Supporting and promoting women's sports in the community, contributing to gender equality in athletics.
Encouraging tourism and economic growth in the town by attracting visitors from outside the area.
Marketing Message:
"The Senior Women's Professional Golf Tournament: Celebrating Excellence in Women's Golf!"
For women aged 55 and above: "Be inspired by watching your peers excel on the golf course, fueling your passion for the sport and motivating you to keep playing."
For golf enthusiasts: "Experience the thrill of witnessing star players from the senior women's golf circuit showcase their exceptional talent and compete for glory."
For families and friends: "Create unforgettable memories with your loved ones at a unique outing, where you can enjoy quality time together while cheering on your favorite golfers."
For local residents: "Support women's sports in our community and contribute to gender equality by attending this prestigious professional golf tournament."
Reaching Potential Ticket Buyers:
To effectively reach potential ticket buyers, a combination of communication tools should be utilized:
Social media platforms: Utilize Facebook, Instagram, Twitter, and LinkedIn to promote the event, share updates on participating players, highlight key benefits, and engage with potential attendees.
Local newspapers: Place advertisements in local newspapers to reach residents who may not be active on social media platforms. Feature articles could also be written about the tournament, its participants, and the importance of supporting women's sports.
Radio stations: Collaborate with local radio stations to air advertisements or conduct interviews with senior women golfers to generate excitement about the event.
Golf clubs and pro shops: Display posters and distribute flyers promoting the tournament at local golf clubs and pro shops frequented by golf enthusiasts.
Community centers and retirement homes: Organize informational sessions or presentations at community centers and retirement homes to directly engage with the target market of women aged 55 and above.
Online ticketing platforms: Partner with online ticketing platforms to make ticket purchasing convenient for potential attendees, allowing them to easily access information about the event, available ticket options, and pricing.
By utilizing a combination of these communication tools, a consistent message can be delivered to potential ticket buyers, maximizing ticket sales for the senior women's professional golf tournament.