Marketing Analytics

You will be given a survey-based dataset that was collected from customers of three
competing business firms in a given industry. You are hired as a business consultant for
one of these three companies (A spreadsheet will be shared on Moodle page with
information on which company of those three will be your business client). A copy of the
survey is provided along with the dataset.
You will then need to answer 5 questions that have parts to them, based on the data

Sample Solution