Your challenge is to be a marketing consultant, employed by The Brent Bulls – a basketball side that plays in the National League Division Three. The Brent Bulls were formed in 2020 with a vision ‘…to build a basketball club the Borough of Brent can be proud of – providing opportunity, inclusivity, relationships, connectivity and building the sport through all age groups and genders from grassroots, juniors to seniors’.
It will be a 2000 word marketing plan - followed by a 1000 word marketing communications plan that will describe how you will engage with your target audience.
Everything you need to know about the assignment is attached below. The word limit is 3000 words (maximum), excluding title page, abstract, table of contents, diagrams, tables, figures, reference list and appendices. Citations must be in Harvard Westminster format.
Please do follow the instructions clearly, and use the information given in the guidelines, and please also take a look at the rubric and aim for the highest section.