Marketing Plan

4. Marketing Plan a. Market Research- Why? (1 Mark) b. Market Research- How? Primary or Secondary Data? (1 Mark) c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection. (3 Marks) Product • Describe the most important features. What is special about it? • Describe the benefits. That is, what will the product do for the customer? Customer • Identify your targeted customers or your ideal customer: How many of them are there? It’s important here to be specific. • Demographics • Customer relationships: How do customers want to interact with the business?