You have been asked to produce a coherent marketing plan for an organisation of your choice to enhance the
marketing strategy for a product or service provided by the organisation. You will be required to be innovative in
your approach to maximise opportunities to meet objectives. (LO4)
• You will need to include and reference at least 10 different sources including 3 academic textbooks, 1 academic
journal to help provide supporting evidence for any assertions that you make within your presentation.
Sample Solution