Marketing plan for a product or service of a given U.S. brand

  Develop a new marketing plan for a product or service of a given U.S. brand. It will be a company that is easy to research, one that has been written about regularly in marketing magazines or one that students have access to the information via the world wide web. No direct contact is allowed with organizations unless students have a prior personal or professional relationship. All research should otherwise be desk research or observation. After researching a brand review the products and services being sold. SECTION #3 In 3 - 4 pages (not including the title and work cited pages): Present your product. Marketing implementation - How will you and your marketing team implement your marketing strategies to your target audience? The performance evaluation - Explain how the company will evaluate the performance of the implemented plan (includes performance standards, financial controls, and monitoring procedures)