Marketing Plan Structure

A marketing plan is a document that details how you’re going to execute your
marketing strategy. It’s written for a specific period of time and explains both your
current situation and your future plans.
A good marketing plan includes several elements:
• Executive Summary
• Mission Statement
• Situation Analysis
• Target Market
• Buyer Personas
• Marketing Objectives and Performance
• Pricing Strategy
• Distribution Strategy
• Promotion Strategy
• Budgeting
The list of elements involved in a marketing plan may sound quite comprehensive,
but writing a plan doesn’t need to be difficult. Of course, it comes with some effort,
but doing it step-by-step will help you master this challenge.
A marketing plan is a foundation for your marketing activities. Spend time on
creating a decent plan. You’ll benefit from your initial effort in the future