Marketing relevance

Discuss the marketing relevance of the research question you will be developing (20%)
• Explain why you chose the specific research design selection and the sample design methods (20%)
• Discuss the development of the questionnaire or the choice of secondary data (20%)
• Analyze and interpret the data using a specific conceptual model presented in your work (20%)
• Build a strategic marketing recommendation to appropriately address the targeted market segment (10%)
• In addition, 10% of the grade will be allocated to the structure of the work.