Marketing Research project based on a clear and specific marketing problem

develop a Marketing Research project based on a clear and specific marketing problem or opportunity of your choice, detailing the objectives, and
explaining why they chose their research design method and how they arrived at their results.
The structure of the assignment should be as follows (please read the description carefully to make sure you include all necessary information):

  1. Introduction: discussing the purpose and main objective of the project, as well as the relevance of the topic.
  2. Literature review: explain what has been said until now, what other authors have discovered, and highlight the gap in literature.
  3. Research questions and methodology: list the research questions and their relevance; and methodology explaining how you will address and answer the
    marketing problem and justifying this choice of methodology. Be very clear about the methodological approach, instruments and the sample.
  4. Results: analysis using pertinent theories and models studied in class, use of facts and figures, tables, and visual material (properly cited).
  5. Conclusion and recommendation: Key insights and conclusions that can be drawn from the analysis (implications, meaning for the company; it should
    not be a mere summary of findings). What is a key recommendation that you can suggest, considering the findings?
  6. List of references

Sample Solution