“Marketing Strategies for New Market Entries”

  Question #1 Concept of product life cycle believes that any products go through a series of distinct stages, and in each stage a product’s sales change over time in a predictable way. What are product life cycle stages? Explain key characteristics in each product life cycle stage. Question #2 The various stages of the product life cycle present different opportunities and threats to firms. Firms can do a better job of setting forth its objectives, formulating its strategies, as well as developing its action plans. List likely responses from companies in dealing with (Introductory Stage). Question #3 The various stages of the product life cycle present different opportunities and threats to firms. Firms can do a better job of setting forth its objectives, formulating its strategies, as well as developing its action plans. List likely responses from companies in dealing with (Growth Stage). Question #4 The various stages of the product life cycle present different opportunities and threats to firms. Firms can do a better job of setting forth its objectives, formulating its strategies, as well as developing its action plans. List likely responses from companies in dealing with (Shakeout Stage). Question #5 The various stages of the product life cycle present different opportunities and threats to firms. Firms can do a better job of setting forth its objectives, formulating its strategies, as well as developing its action plans. List likely responses from companies in dealing with (Mature Stage). Question #6 The various stages of the product life cycle present different opportunities and threats to firms. Firms can do a better job of setting forth its objectives, formulating its strategies, as well as developing its action plans. List likely responses from companies in dealing with (Decline Stage).