The marketing plan should focus on consumer awareness and involvement strategies. Hence, this new plan is a revamp of the current marketing approaches capturing the company’s move towards sustainability with the focus being transparency, whereby consumers can access links to each product to identify the entire process from sourcing to distribution and the ethical practices incorporated. The intended market is the rising conscious consumer attracted to brands that adopt ethical practices in their operations
Required Marketing plan Headings:
Executive Summary
Situation Analysis
-Market Summary
-Target Markets
Marketing Demographics
-Geographics
-Demographics
-Behavioral factors
Market Needs
Market Trends
Market Growth
SWOT Analysis
Competitors Analysis
Market Strategy
-Marketing objectives
-Financial objectives
-Positioning strategy
Marketing tactics
-Product
-Price
-Distribution
-Communication
-Research
Financials
-Break-Even Analysis
-Sales Forecast
-Marketing Budget
Course Objectives:
Develop a Marketing Plan.
Define the types of marketing research.
Analyze potential pricing alternatives.
Define channel strategy
Design a sales management plan.
Define the process for bringing a new product or service to market.